Digital Advertising Lead

Overview

In order to promote consumer acquisition, engagement, and conversion, the Digital Advertising Lead will be in charge of organizing, carrying out, and refining digital advertising and social media marketing campaigns across a range of platforms.

Responsibilities

• Create and implement digital advertising strategies, such as PPC campaigns, display advertising, social media advertising, and programmatic advertising, to meet the goals of your clients. • To enhance campaign success and return on investment, do in-depth keyword research and audience targeting. • To guarantee relevancy, interaction, and conversion, create and optimize landing pages, ad content, and ad creatives. • Campaign performance is tracked, data is analyzed, and useful insights and optimization suggestions are given. • Oversee social media accounts for customers, including posting and scheduling, to guarantee interesting and consistent material that complements marketing initiatives. • To promote innovation and ongoing improvement, keep up with market trends, best practices, and new developments in social media and digital advertising. • Retain current understanding of digital advertising tools, platforms, and strategies, such as LinkedIn Advertising, Facebook Ads Manager, Google Ads, etc. • Work together with cross-functional departments, such as account management and creative, to match advertising goals with overarching marketing objectives.

Requirements

• A bachelor's degree in communications, marketing, advertising, or a similar discipline. • A track record of success with at least five years of designing and implementing digital advertising campaigns. • Proven ability to oversee several digital advertising platforms, including PPC campaigns, display ads, social media ads, and programmatic ads. • Strong ability to target audiences and do in-depth keyword research to maximize campaign success and return on investment. • Strong analytical abilities to track campaign effectiveness, evaluate information, and offer suggestions for improvement that are actionable. • Ongoing knowledge of social media and digital advertising trends, best practices, and new technology. • Competence and current understanding of digital advertising platforms, tools, and strategies, such as but not restricted to LinkedIn Advertising, Facebook Ads Manager, Google Ads, etc. • Possessing knowledge in content marketing and SEO/SEM is advantageous. • A proactive strategy for keeping up with developments in the field, promoting innovation in digital advertising tactics, and advancing continuous improvement.