Brand Manager

Overview

In order to expand our patient base and strengthen Platinum's brand, the chosen applicant will oversee social media accounts, help create promotional materials, plan events, and support both traditional and digital marketing initiatives.

Responsibilities

• Oversee social media accounts, produce interesting material, and advertise services and patient success stories. • Create promotional content, flyers, newsletters, and brochures as well as other marketing materials. • Help with organising and carrying out community outreach initiatives and patient education activities. • Encourage digital marketing campaigns, such as internet ads and email advertising. • Work together with the orthodontic and dental teams to highlight patient success stories and new services. • To comprehend patient demands, monitor competition activity, and evaluate marketing effectiveness, conduct market research. • Track and document the success of marketing initiatives and campaigns.

Requirements

• A bachelor's degree in business administration, marketing, communications, or a similar discipline. • One to three years of marketing experience, ideally in the dentistry or medical fields. • Strong communication skills, both in writing and speaking. • Competence in digital marketing, encompassing SEO, email marketing, and social media administration. • It is advantageous to be familiar with design software like Adobe Photoshop or Canva. • The capacity to handle several jobs at once and operate independently. • Outstanding attention to detail and organising abilities. • A strong desire to improve patient experiences and promote healthcare services.