Marketing Officer

Overview

The marketing officer will be in charge of creating and carrying out marketing plans that raise brand awareness, engage customers, and spur company expansion. Creativity, strategic thinking, and a thorough understanding of marketing in the engineering and infrastructure industries are necessary for this position.

Responsibilities

• Create and carry out successful marketing initiatives on print, internet, and social media channels to raise brand recognition and draw in new customers. • To find new prospects, track market trends, and examine rival activity, conduct market research. • Work together with the sales team to assist company development initiatives and produce promotional materials. • Oversee the production of material, such as brochures, email newsletters, social media postings, and website updates. • Monitor and report on marketing performance indicators, modifying tactics as necessary to achieve business goals. • Create and preserve a solid rapport with media contacts, industry partners, and pertinent stakeholders.

Requirements

• A bachelor's degree in communications, business administration, marketing, or a similar discipline. • Two years or more of marketing experience, ideally in the engineering, construction, or similar fields. • Competence with analytics software, social media management, and digital marketing tools. • Outstanding project management, organising, and communication abilities. • creative thinker capable of creating original ads that complement brand objectives. • It is advantageous to have knowledge of the engineering and infrastructure sectors. • The ideal applicant must live in Tema or the neighbouring districts.