Sales Marketing Coordinator/Digital Marketer

Overview

One to two years of experience as a marketing coordinator or a similar position is required for the position.

Responsibilities

• To match marketing tactics with sales objectives, collaborate with the sales team. • Create and manage a sales pipeline to guarantee efficient lead handling. • Produce marketing materials (such as presentations and brochures) to aid in sales initiatives. • Create, carry out, and improve digital marketing initiatives using a variety of platforms. • Oversee social media accounts, including posting, interaction, and content production. • Launch and oversee email marketing initiatives to increase client acquisition and retention. • To determine the requirements and preferences of your customers, conduct market research. • To improve marketing efforts, examine industry trends and rivals' tactics. • Oversee the creation of marketing initiatives both offline and online. • Use metrics like ROI and engagement to track and report on the effectiveness of your campaigns. • Write and manage the production of ad copy, blogs, articles, and social media updates. • Make ensuring that all marketing materials are consistent with the brand. • Handle consumer communications via email, social media, and other channels. • Establish and preserve connections with important clients and stakeholders.

Requirements

• A bachelor's degree in communications, business administration, marketing, or a similar discipline. • It is sufficient to have a marketing or digital media diploma or associate's degree together with relevant work experience. • At least one to two years of expertise in digital marketing, sales coordination, or a similar role. • Three or more years of practical experience in marketing or sales coordination may be acceptable for applicants with less formal education. • Strong organisational and communication skills. • The capacity to operate autonomously and complete deadlines when working remotely. • Graphic design and video editing (with programs like Adobe Photoshop and Canva). • Familiarity with e-commerce tactics and platforms.