Digital Advertising Manager

Overview

In relation to digital advertising activities, the Digital Advertising Manager will be in charge of project management, sales, marketing, communication, and advertising through advertisements.

Responsibilities

• Plan and execute digital advertising campaigns across platforms like Google Ads, Facebook, and Instagram to meet business objectives. • Oversee the allocation and optimization of campaign budgets to maximize ROI. • Monitor campaign performance, analyze key metrics (CTR, CPC, ROI), and adjust strategies for optimal results. • Work closely with creative teams to design engaging ads and ensure they align with brand messaging. • Define target audiences and refine targeting strategies based on demographics, behaviors, and market trends. • Prepare and present performance reports, providing actionable insights and recommendations for future campaigns.

Requirements

• Skills in marketing, sales, and communication • Proficiency in digital advertising and online marketing, as well as strong time management and organizational abilities, as well as the capacity to work both independently and remotely • Fervor for community development and social causes • Knowledge of digital analytics and SEO is advantageous. • A bachelor's degree in communications, marketing, or a similar discipline