Digital Marketing Officer

Overview

The Digital Marketing Officer will be in charge of marketing, social media marketing, communication, market research, and sales tactics to advertise the institute's Executive Programs.

Responsibilities

• Conduct market research to identify trends, target audiences, and competitors, using insights to optimize marketing strategies. • Develop and execute social media campaigns across various platforms to enhance brand visibility and engagement. • Create compelling content, including graphics, videos, and written posts, tailored for different digital channels. • Plan and execute digital advertising campaigns (Google Ads, social media ads, email marketing) to generate leads for Executive Programmes. • Optimize website content for search engines (SEO) and ensure a seamless user experience to improve conversions. • Monitor and analyze campaign performance metrics, providing data-driven insights and recommendations for continuous improvement.

Requirements

• Marketing expertise and market research • Proficiency in Social Media Marketing and Communication • Proficiency in sales and marketing strategy development • Excellent critical thinking and problem-solving abilities • Capacity to function both alone and collaboratively • A bachelor's degree in business, marketing, communications, or a similar discipline